August 2010
Beginner to intermediate
216 pages
5h 50m
English
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Appendix A. Google Analytics Compliance with WAA Standards
Table A-1 includes a list of all standards defined in the Web Analytics Association (WAA) metrics definitions document and Google Analytics compliance with each definition. Google Analytics is compliant with 19 of the 26 metrics. Most of the noncompliance is due to the fact that Google Analytics does not offer all the metrics that the WAA defines. You can learn more about the WAA standards on the WAA website, http://troni.me/ch5G4A.
Table A-1. Google Analytics compliance with WAA standards
Term | Compliant | WAA definition | Google Analytics definition |
|---|---|---|---|
Page | Yes | A page is an analyst-definable unit of content. | Same as WAA. |
Page view | Yes | The number of times a page (an analyst-definable unit of content) was viewed. | Same as WAA. Google Analytics refers to this metric as the pageview. A pageview is created
each time the |
Visits/sessions | Yes | A visit is an interaction an individual carries out on a website consisting of one or more requests for an analyst-definable unit of content (for example, “page view”). If an individual has not taken another action (typically additional page views) on the site within a specified time period, the visit session will terminate. | Same as WAA. By default, a visit will terminate after 30 minutes of inactivity by the visitor. You can configure the inactivity timeout ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.