Google Analytics is divided into a simple hierarchy of accounts and profiles. Many people confuse a Google Analytics account with a Google account. A Google account is a way for Google to identify you, as a person. A Google Analytics account is your instance of Google Analytics used to track websites.
Google uses an email address to identify your Google account. Some people believe that you must have a Gmail address, like email@example.com, to have a Google account. This is not true. You can turn any email address into a Google account. This means that your work email address, like firstname.lastname@example.org, can be a Google account.
Once you have a Google account, Google attaches various services to your account. These services can include Gmail, Google Docs, AdWords, etc. Google Analytics is just one service that you can associate with your Google account. If you’ve ever signed up for a Google service, you have a Google account. Figure 5-1 represents the hierarchy of Google accounts and the Google Analytics account.
Figure 5-1. A Google account can contain many Google services, including Analytics
For the most part, Google Analytics accounts organize the different web properties that you track. Google Analytics makes it easy for you to identify everything you are tracking by placing everything in one account. ...