August 2010
Beginner to intermediate
216 pages
5h 50m
English
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Chapter 5. Google Analytics Accounts and Profiles
Google Analytics is divided into a simple hierarchy of accounts and profiles. Many people confuse a Google Analytics account with a Google account. A Google account is a way for Google to identify you, as a person. A Google Analytics account is your instance of Google Analytics used to track websites.
Google uses an email address to identify your Google account. Some people believe that you must have a Gmail address, like analytics-fan@gmail.com, to have a Google account. This is not true. You can turn any email address into a Google account. This means that your work email address, like jim-rice@redsox.com, can be a Google account.
Once you have a Google account, Google attaches various services to your account. These services can include Gmail, Google Docs, AdWords, etc. Google Analytics is just one service that you can associate with your Google account. If you’ve ever signed up for a Google service, you have a Google account. Figure 5-1 represents the hierarchy of Google accounts and the Google Analytics account.
Figure 5-1. A Google account can contain many Google services, including Analytics
Google Analytics Accounts
For the most part, Google Analytics accounts organize the different web properties that you track. Google Analytics makes it easy for you to identify everything you are tracking by placing everything in one account. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.