Chapter 22. Goals Overview

Creating goals. Goal tracking. Goal conversions. Goals, Goals, Goals. You think you’ve heard enough about them already. But you haven’t. There’s more yet to add to the larger picture.

Goals and all the activities that go along with them are important to the success of your web site. It all comes down to what you want from that site. So in this chapter, we’re going to look a little more at goals and what you can accomplish by using them. You may see a few things that you saw back in Chapter 7. And you’ll see terms that have been used repeatedly throughout the book. But there’s some new stuff here, too, so don’t skip ahead. This is important information, and if you miss it you may find that your site doesn’t work the way you want it to work.

Goals Overview

The Goals Overview report, shown in Figure 22-1, gives you a quick glance at some of the most important metrics in goal tracking and conversions.

The Goals Overview report is a snapshot of the metrics available.

Figure 22-1. The Goals Overview report is a snapshot of the metrics available.


The Goals section of Google Analytics may prove elusive to you. If you don’t see a Goals section in your report menu, it’s because you have not yet set up your goals. Once you set up the first goal, the goals section becomes visible and available.

On this overview page, you’ll find a graphical representation of the number of goal conversions that were completed by your visitors for each ...

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