PRACTICEOn Newsstands
A well-designed magazine is a unique amalgam of disciplines: The cover must have a recognizable logotype; the photography and illustration, from cover to cover, must be ingeniously and creatively art directed; the typography must be at once rigid and structured in the body copy as well as evocative and playful in the headlines, almost as if typesetting a novel and designing a poster on the same page; the pacing must allow the reader to jump back and forth and navigate to their favorite destinations; and it must balance the design of the front and back of the book with the editorial features by creating a consistent yet flexible feel throughout. The evolution of the magazine could probably be documented ...
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