CHAPTER 2

Better Sports Coaching Delivers Better Business Performance

Behind every successful athlete, team, or sports organization there is a high-quality coach or a team of managers. There is growing concern about their skills and knowledge, which are of crucial importance for the successful running of sports organizations. An organization system is increasingly being established in which the management of the club, including the coach, is subject to daily learning. It is a new pattern of behavior that represents a big universal change in the traditional culture of sports management. A sports coach does not represent a marginal educational resource of the club any more but is a significant source of new value for the club. Today, it is not ...

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