CHAPTER 5

Why Are Some Coaches More Successful than Others?

Have you ever wondered why certain coaches are more successful than others, even though they may have the same level of knowledge or skills? Why are they more highly valued on the sports market and simply have no trouble moving from small setups to more prestigious clubs? How come they advance and enhance their financial status and benefits, although sometimes they rarely meet the expectations of new employers? Why exactly does the media warm up to them and the players enjoy training with them? What is it that sets them apart from their colleagues? Some would say it’s charisma, others would add they closely follow modern trends, and perhaps somehow manage to create more of a connection ...

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