Sport is not just victories and defeats, athletes and judges, stadiums and halls. Sport is also a business activity. The top managers of sports organizations manage them in the same way as the largest companies are being managed. Everyone familiar with sports structure is aware that a sports coach represents a key factor in a sports success, not only in the competitive success but also in the business success of a sports organization.
This book focuses on the position of the coach, one of the key factors in the contemporary sports industry. The book consists of six chapters. In the first introductory part of the book, general topics about sport as one of the fastest growing segments of the global economy (Plunkett 2013) are discussed, ...
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