16 Creativity and Innovation in Groups
Roni Reiter-Palmon and Payge Japp
Chapter Objectives
Define and understand creativity and innovation in general and in teams.
Understand cognitive processes that influence creativity and innovation.
Understand how communication influences creativity and innovation processes in teams.
Introduction
There has been an increase in research and popular press books and articles on creativity and innovation in organizations over the last couple of decades. Rapid changes in the marketplace, technological advancements, globalization, and the COVID-19 pandemic have all underscored the need of organizations to develop creative solutions and products (Reiter-Palmon et al., 2021
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