“I have used the 3-Circle Model extensively at both Rust-Oleum and Bosch…There is no simpler way to cut right to the core issues of how your products are positioned to the customer and how well you are differentiated from your competitors.”
President, Rotary Tools
Robert Bosch Corporation
“The 3-Circle Model is to the point, creative, and fosters creative thinking and new ideas.”
National Sales Manager
“A disciplined approach to identifying, hypothesizing, quantifying, prioritizing, evaluating, understanding, and acting on customer needs.”
Global Director, Quality Systems
“The Three Circle process really showed our weaknesses ...