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Grow by Focusing on What Matters by Joel E. Urbany

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Comments From Users of the Framework

“I have used the 3-Circle Model extensively at both Rust-Oleum and Bosch…There is no simpler way to cut right to the core issues of how your products are positioned to the customer and how well you are differentiated from your competitors.”

Terry Horan

President, Rotary Tools

Robert Bosch Corporation

“The 3-Circle Model is to the point, creative, and fosters creative thinking and new ideas.”

Nathan Olds

National Sales Manager

Honeywell Corporation

“A disciplined approach to identifying, hypothesizing, quantifying, prioritizing, evaluating, understanding, and acting on customer needs.”

Chris Bardeggia

Global Director, Quality Systems

Whirlpool Corporation

“The Three Circle process really showed our weaknesses ...

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