Growing the Top Line

Conclusion

It’s quite a journey we have been on together.

• We’ve considered the importance of goal setting and team construct.
• We’ve learned the kind of creatures we are.
• We’ve understood how to determine the market and competitive landscape.
• We’ve thought through the Four Key Questions and how they develop into the 16 Growth Pathways.
• We’ve planned for growth through applied strategies and tactics.
• We’ve tied revenue performance to associated costs.
• We’ve made sure that we can support the timing of these exercises in aggregate.
• Finally, we’ve considered the unique implications of the COVID‐19 crisis and its associated set of strategies for survival.

I appreciate you making the effort to get to this point in the book. I know that business books can be dry, and sometimes they are things you read because you are forced to for work. I hope you picked up this book to help you learn how the best of the best think about growth strategy and its development. There is a pragmatic, effective way to do it, and I’ve shared an approach that is based on a lifetime of learning. Know that each of the stories, leaders, anecdotes, and methods I’ve offered are exactly that – an offering to the next generation of practitioner. All of those leaders who contributed to this book have scars . . . and as good as the tales they have shared are, and as valuable as they are for you to consider, you still must execute!

I started sailing late in life and immersed myself in the sport. I won a North American ...