Handbook of Business Communication

Renate Rathmayr

11Intercultural business communication: A linguistic approach

1.Introduction

2.Non-linguistic approaches and intercultural training

3.Linguistic approaches to intercultural (business) communication

4.Linguistic recommendations: General knowledge about the functioning of communication

5.Promising verbal strategies for managing intercultural (business) communication

6.Conclusion

1Introduction

In the age of globalisation, intercultural (business) communication is everyday practice. This situation, in theory, requires the command of more and more languages, though in practice English functions as a modern lingua franca. For example, after being created by international mergers, two multinational companies from Scandinavia chose English ...