Handbook of Business Communication

Eva Lavric, Susanne Lesk and Martin Stegu

12Multilingualism in business: Language needs

1.Introduction: Changing language needs in a globalised economy,

2.Language needs: Definitions and typology, learners’ vs. business perspective

3.Language needs in business and in companies

4.Language needs analyses in business: Methodologies

5.Language needs and teaching and learning of Languages for Specific Purposes (LSP)

6.Conclusion

1Introduction: Changing language needs in a globalised economy

Although business has always been to some extent internationally oriented, the globalisation phenomena which we have been confronted with since the end of the 20th century have brought along new communicative scenarios and a series of potential “language challenges”. ...