Christine S. Sing
14English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes
2.Reconceptualising English in the age of (corporate) globalisation
3.Teaching English for Specific Business Purposes
1Introduction
“Business is booming” reads the title of St John’s (1996) state-of-the-art article taking inventory of Business English (BE) two decades ago, which was then plagued by three ills: 1) The conceptualisation of English underpinning the notion of Business English; 2) The unavailability of data permitting the linguistic description of Business English, particularly the absence of a “common core” of business language; 3) The discrepancy ...
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