Handbook of Business Communication

Christian Stetter

28The risks of using standardized text modules as communication vehicles

1.Introduction: The fundamental problem of mass communication

2.The text-module paradigm and its problems

3.Linguistic communication: A catalogue of misconceptions

4.What does it mean for a text to be “comprehensible”?

5.The hierarchy of levels of comprehensibility

6.The goal of professional writing: convincing the addressee

7.Linguistic communication in complex social systems

8.Communication management: What for?

9.Can the automation-comprehensibility dilemma be solved technologically?

1Introduction:59 The fundamental problem of mass communication

In most companies and administrations nowadays, written mass communication is made possible by the use of ...