Handbook of Leadership Theory and Practice

19

LEADING CHANGE Leadership, Organization, and Social Movements

Marshall Ganz

Introduction

Social movements emerge as a result of the efforts of purposeful actors (individuals, organizations) to assert new public values, form new relationships rooted in those values, and mobilize the political, economic, and cultural power to translate these values into action.¹ They differ from fashions, styles, or fads (viral or otherwise) in that they are collective, strategic, and organized.² They differ from interest groups in that they focus less on allocating goods than on redefining them—not only on winning the game, but also changing the rules.³ Initiated in hopeful response to conditions adherents deem intolerable, social movement participants make ...