Chapter 6: Prediction
Being able to predict the future using data is becoming increasingly possible. Not only that; soon, being able to perform successful predictive modeling will not be a competitive advantage anymore—it will be a necessity to survive. To improve the effectiveness of predictive modeling, many focus on the algorithms that are used for prediction; however, there are many meaningful steps you can take to improve the success of prediction by performing more effective data preprocessing. That is the end goal in this book: learning how to preprocess data more effectively. However, in this chapter, we are going to take a very important step toward that goal. In this chapter, we are going to learn the fundamentals of predictive modeling. ...
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