What Is Entity Resolution?Why Is Entity Resolution Needed?Main Challenges of Entity ResolutionLack of Unique NamesInconsistent Naming ConventionsData Capture InconsistenciesWorked ExampleDeliberate ObfuscationMatch PermutationsBlind Matching?The Entity Resolution ProcessData StandardizationRecord BlockingAttribute ComparisonMatch ClassificationClusteringCanonicalizationWorked ExampleMeasuring PerformanceGetting Started