CHAPTER 3Irrigating the Field: Embracing Intrapreneurship
Today more than ever, we must cultivate the creative and innovative potential of every employee in the organization. Everyone in the organization must be capable of thinking creatively and be willing to try new approaches which transcend their own roles, departments, and processes.
—ANDREW PAPAGEORGE, CHIEF INNOVATION STRATEGIST AT GOINNOVATE!
As discussed in Chapter 2, the leadership of the company or organization must be committed to establishing, maintaining, and supporting (with resources, both tangible and intangible) a genuine culture committed to all types of innovation. Once this ...
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