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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
March 2013
Intermediate to advanced
224 pages
5h 12m
English
Harvard Business Review Press
Audiobook available
Content preview from HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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HBR's 10 Must Reads on Strategic Marketing

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld

Publisher Resources

ISBN: 9781422191521