Major Sales: Who Really Does the Buying?

by Thomas V. Bonoma

Ending the War Between Sales and Marketing

by Philip Kotler, Neil Rackham, and Suj Krishnaswamy

Match Your Sales Force Structure to Your Business Life Cycle

by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer

The End of Solution Sales

by Brent Adamson, Matthew Dixon, and Nicholas Toman

Selling into Micromarkets

by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami

Dismantling the Sales Machine

by Brent Adamson, Matthew Dixon, and Nicholas Toman

Tiebreaker Selling

by James C. Anderson, James A. Narus, and Marc Wouters

Making the Consensus Sale

by Karl Schmidt, Brent Adamson, and Anna Bird

The Right Way to Use Compensation

by Mark Roberge

How to Really ...

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