Is It Real? Can We Win? Is It Worth Doing?
Managing Risk and Reward in an Innovation Portfolio. by George S. Day
MINOR INNOVATIONS MAKE up 85% to 90% of companiesâ development portfolios, on average, but they rarely generate the growth companies seek. At a time when companies should be taking biggerâbut smartâinnovation risks, their bias is in the other direction. From 1990 to 2004 the percentage of major innovations in development portfolios dropped from 20.4 to 11.5âeven as the number of growth initiatives rose.1 The result is internal traffic jams of safe, incremental innovations that delay all projects, stress organizations, and fail to achieve revenue goals.
These small projects, which I call âlittle iâ innovations, are necessary ...
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