October 2022
Intermediate to advanced
208 pages
4h 44m
English
book
HBR's 10 Must Reads 2023
by Harvard Business Review, Adam M. Grant, Francesca Gino, Fred Reichheld, Linda A. Hill
Content preview from HBR's 10 Must Reads 2023
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
How Chinese Retailers Are Reinventing the Customer Journey
by Mark J. Greeven, Katherine Xin, and George S. Yip
CHINA IS BOTH A LARGE and a fast-growing retail market—worth about $5 trillion in 2020—and highly digitized.
Given that the pandemic has made digital every retailer’s strategic priority, it’s not hard to see why the Economist opened 2021 with a cover story headlined “Why Retailers Everywhere Should Look to China.”
In China online sales have grown about 25% in each of the past seven years and reached about $1.9 trillion in 2020, when they amounted to some 25% to 50% of total retail (compared with 10% to 20% in the United States). More than 90% of those sales are on mobile devices, compared with less than 50% in the United States. So ...