Chapter 1. Getting Started on the Mobile Web: Responsive Web Design

Hey there! Are you ready to jump into mobile? Mobile web development is a wildly exciting way of life. There’s glamour and excitement, and plenty of Eureka! moments. But there is also mystery and confusion. Mobile technology is evolving at bewildering speed, and there’s so much to know! Hang tight. We’ll start our journey by showing you a way of making websites called Responsive Web Design (RWD). You’ll be able to adapt websites to look great on a whole lot of mobile devices by building on the web skills you already have.
Get on the mobile bandwagon
There’s a pretty good chance you own a mobile phone. We know that not simply because you bought this book (smart move, by the way!), but because it’s hard to find someone who doesn’t own a mobile phone.
It doesn’t matter where you go in the world. Mobile phones are being used everywhere, from farmers in Nigeria using their mobiles to find which market has the best price for their crops, to half of Japan’s top 10 best-selling novels being consumed and written—yes, written—on mobile phones.
At the beginning of 2011, there were 5.2 billion phones being used by the 6.9 billion people on Earth. More people use mobile phones than have working toilets or toothbrushes.
The time is now
So yeah, mobile is huge, but it’s been big for years. Why should you get on the mobile bandwagon now? ...
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