Chapter 1. Great Software Development: Pleasing your customer

If your customer’s unhappy, everyone’s unhappy!
Every great piece of software starts with a customer’s big idea. It’s your job as a professional software developer to bring that idea to life. But taking a vague idea and turning it into working code—code that satisfies your customer—isn’t so easy. In this chapter you’ll learn how to avoid being a software development casualty by delivering software that is needed, on time, and on budget. Grab your laptop, and let’s set out on the road to shipping great software.
Tom’s Trails is going online
Trekkin’ Tom has been providing world-famous trail guides and equipment from his shack in the Rockies for years. Now, he wants to ramp up his sales using a bit of the latest technology.

Most projects have two major concerns
Talk to most customers and, besides their big idea, they’ve probably got two basic concerns:
How much will it cost?
No surprise here. Most customers want to figure out how much cash they’ll have to spend. In this case, though, Tom has a pile of money, so that’s not much of a concern for him.

How long will it take?
The other big constraint is time. Almost no customer ever says, ...
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