Chapter 10. Evolutionary Design: Keeping your site fresh

So you’ve built a bunch of awesome websites. Now it’s time to kick back, relax, and watch the visitor numbers grow, right? Whoa, not so fast. The Web never stops evolving—and your site needs to keep up. You can add new features, tweak the design, or even do a complete redesign. An ever-changing site reflects your growing skills—which means your site is always your best PR tool.
Your portfolio so far...
That’s a good-looking collection of sites you’ve got there. Take a moment to look over them and feel proud of yourself. You’ve covered a lot of ground since Chapter 1.



But although it’s beautiful, you can’t sit around admiring your portfolio all day. There’s always more work to be done...
Keeping your site and content fresh keeps your users coming back
If you’re a web designer (either individually or as part of a larger studio), your site is your own best PR. It doesn’t just showcase your project work, but it also highlights your skills, aesthetic, and design sensibilities. So you need to make sure that your site always represents your best ...
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