Chapter 1. Building Beautiful Web Pages: Beauty is in the eye of your user

It’s a great big (wide) world... but who’s really out there?
So you’ve got your nice shiny XHTML and CSS diploma hanging on the wall, and the prospective clients are ringing your new business line off the hook. Cool, right? Yeah... until you get your first complaint about a bad layout, or a logo that’s just so 1998. So how do you create really beautiful websites and still make sure they satisfy your users? It all begins with good planning. Then you’ve got to write for the Web, know your audience, and, above all else, make sure you’re designing for your users, not yourself.
Your big chance with Red Lantern Design
Jane’s just bought a small web design studio. Red Lantern Design’s been producing small sites for local businesses for several years, and now Jane wants to expand their client-base. But there’s a problem...
The old Red Lantern webmaster used a WYSIWYG editor to create the company’s own site, and now no one can edit the files. Jane’s hired you to build a new site that will bring Red Lantern up to modern web standards and bag the company more lucrative clients.

Well, sure you can. Where do you think you should start?
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