book

Health, Media, and Communication

Name: Health, Media, and Communication
ISBN: 9783110775464

by Gert-Jan de Bruijn, Heidi Vandebosch

January 2025

Beginner

557 pages

22h 43m

English

De Gruyter Mouton

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Gert-Jan de Bruijn, Heidi Vandebosch Introduction
Section 1: Message sendersSection 2: Message contentSection 3: Medium typesSection 4: Message recipientsSection 5: Contemporary challengesSection 6: Case studies
Section 1: Message senders
Chris Palmedo, Lauren Rauh, Chelsea Rose, Scott C. Ratzan Chapter 1 Creating trust in health organizations1 Trust: Why is it important for health organizations?2 Theoretical foundations and concepts of trust3 Types of health organizations – and implications for trust4 How public trust in health organizations affects public health outcomes5 The relationship of organizational trust and effective communication6 How health organizations can facilitate a trustworthy communication infrastructure7 Health communication best practices to build trust in health organizations8 ConclusionSerena Petrocchi, Peter J. Schulz Chapter 2 Creating trust and understanding in doctor–patient relationships1 Introduction2 Why does trust in medical contexts matter?3 Definitions and theoretical models of doctor–patient trust4 Predictors of trust in medical contexts5 How to improve patient’s trust in doctors6 Trust as a dyadic process7 ConclusionSara Pabian, Ini Vanwesenbeeck, Frans Folkvord, Alexander P. Schouten, Gaëlle Ouvrein, Nadine van der Waal, Emmelyn Croes, Loes Janssen, Annemarie J. Nanne Chapter 3 Social media influencers for health promotion1 Conceptualizing social media influencers2 The use of influencers for health promotion3 Directions for future research and practice4 ConclusionHilde Van den Bulck Chapter 4 Celebrity health narratives and the celebrity sick-scape1 Introduction2 Celebrity health narratives3 Celebrity good health4 Failing physical health: Illness, treatment and recovery5 Failing mental health6 Concluding remarks
Section 2: Message content
Gill A. ten Hoor, Gerjo Kok, Gjalt-Jorn Y. Peters, Robert A. C. Ruiter Chapter 5 Fear appeals in health communication1 What are fear appeals?2 Evidence for effect of fear appeals but also the first doubts3 The debate4 A case study: Fear appeals in health communication5 Another case-study: How to create a theory- and evidence based “protection motivation message”?6 Recent developments and alternatives7 Conclusions and recommendationsAlexander Lithopoulos, Ryan E. Rhodes Chapter 6 Messaging and affect processing1 Background2 Affect processing3 Practical considerations and future directionsIrina Andreeva, Jody C. S. Wong, Melanie C. Green Chapter 7 Narratives in health communication1 Types of narratives2 Narrative processes3 Empirical evidence for health narratives4 Designing effective health narratives5 Current and future directionsRoel O. Lutkenhaus Chapter 8 Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change1 A brief introduction to EE2 Changes in the media landscape3 Entertainment-education in the new media landscape4 Research, implementation, and evaluation5 ConclusionCallie S. Kalny, Courtney L. Scherr Chapter 9 The communication of uncertainty in health1 Theorizing about uncertainty2 Types of uncertainty in health3 The effects of communicating uncertainty in health4 Future directions5 ConclusionHagere Yilma, Rajiv Rimal Chapter 10 Social norms in health communication1 Introduction2 General processes of social norms3 Social norms theories4 Applications5 Future directions6 ConclusionHans Hoeken Chapter 11 The impact of argument strength in health communication1 Introduction2 Criteria for argument strength3 The argument from consequences4 Normative criteria for the strength of supporting arguments5 Susceptibility to argument strength criteria6 The myside bias and argument strength evaluation7 ConclusionLauranna Teunissen, Kathleen Van Royen Chapter 12 Behavioral change techniques in influencers’ social media messages1 Introduction2 Behavioral change techniques in social media health interventions3 Message design strategies by social media influencers4 Behavioral change techniques in food influencers’ Instagram postings5 Implications for research and practice6 Conclusion
Section 3: Medium types
Sofie Vranken, Robyn Vanherle, Kaitlin Fitzgerald, Femke Geusens, Kathleen Beullens Chapter 13 Instagram and health1 Introduction2 Exposure to health-related messages from different socialization agents3 Self-sharing of health-related messages4 Implications for health practitioners5 Suggestions for future research6 ConclusionLourdes S. Martinez Chapter 14 Twitter and health communication1 Introduction2 Sources on Twitter: Who is talking?3 Content on Twitter: What topics are discussed?4 Positive outcomes of Twitter5 Negative outcomes of Twitter6 Current state of Twitter research and future directionsAnn DeSmet, Tom Baranowski, Debbe Thompson, Amy Shirong Lu Chapter 15 Fantasy, facts and fun: Digital health games for impact and implementation1 Introduction2 Serious digital health games (G4H)3 Mechanisms and theories for G4H design4 Dissemination and implementation: Getting G4H into routine practice5 Conclusions and future directions for research and practiceGert-Jan de Bruijn, Divyaa Balaji, Xin Sun Chapter 16 Chatbots for health communication1 Introduction2 Computational linguistics and chatbots3 Theories and models on chatbot use and acceptance4 Use and acceptance of health chatbots5 Applications in the health domain
Section 4: Message recipients
Nehama Lewis Chapter 17 Information seeking, scanning, and processing1 Introduction: seeking, scanning, and information processing2 Recipient factors: motivation and ability3 Personal relevance and motivation to seek, scan and process information4 Source and channel credibility5 State of the art: Theories and research6 Applications: Contexts, methods, and measures7 The measurement of constructs8 Relevance or importance of the chapter’s topic and/or concepts for the field of health, media, and communication9 Conclusion and implications, and future directions for research and practiceCorine Meppelink, Emília Margit Pajor Chapter 18 Health literacy and information processing1 Introduction2 An evolving construct: Contexts, definitions, and measures3 Information processing: Recipient factors and message factors4 Message characteristics: Research and applications5 Conclusion, implications and future directions for research and practiceJeanine Suurmond, Barbara Schouten Chapter 19 Language difficulties: Healthcare provider–migrant patient communication1 Introduction2 Predisposing language proficiency of healthcare providers and patients and its impact on language barriers3 The different purposes of the communication and its impact on the language barrier4 National legal and political context and impact on interpreter use5 ConclusionMarco C. Yzer, Jason T. Siegel Chapter 20 Cognitive biases in depression: Implications for help-seeking messaging1 Depression and cognitive biases in information-processing2 Depression effects on responses to help-seeking messaging3 Promising depression help-seeking messaging strategies4 Methodological considerations: A plea to scholars5 ConclusionFreya De Keyzer, Femke Geusens, Kaitlin Fitzgerald, Kathryn Greene, Kathleen Beullens Chapter 21 Creating active involvement interventions to effectively reduce adolescent health risk behaviors1 Introduction2 Active Involvement Interventions: Theoretical underpinnings3 Active Involvement Interventions: Examples4 Implications for intervention development5 Future research suggestions
Section 5: Contemporary challenges
Yi Liao, Helen M. Lillie, Jakob D. Jensen Chapter 22 Infodemics and health information overload1 Introduction2 Definition of infodemics and information overload3 Information overload and the COVID-19 pandemic4 Future directions for research and practiceSabrina H. Kessler Chapter 23 Fake news and misinformation1 Definition of health-related fake news and dis- and misinformation2 Dissemination and topics of health-related misinformation3 Prevalence of and motivating factors for belief in health-related misinformation4 Consequences of believing health-related misinformation5 Research on strategies to combat misinformation6 Implications and future directions for research and practiceCindy Sing Bik Ngai, Rita Gill Singh Chapter 24 Health communication on social media during a crisis1 Importance of social media communication during health crises2 Health crisis responses on social media across different stages of health crises3 Content themes in health crisis messages4 Modes of communication and interactive features5 Public emotions in response to communication strategies6 Implications for practice7 Further research areas
Section 6: Case studies
Yandisa Ngqangashe, Zandile J Mchiza Chapter 25 Exploring communication in multi-level strategies for promoting healthy diets: A South African case study1 Introduction2 Communication tools for macro level interventions3 Communication tools for meso level interventions4 Communication tools for micro level interventions5 Suggested interventions and health communication approaches6 ConclusionGreet Cardon, Tom Storme, Sebastian Chastin, Sien Benoit, Bart De Wit, Delfien Van Dyck, Nico Van de Weghe, Frank Witlox, Katrien De Cocker Chapter 26 Physical activity and citizen science: Two case studies from Flanders (Belgium)1 Introduction2 Public health communication and education regarding physical activity and sitting3 Citizen science as a communication strategy4 Case 1: The use of a playful online survey on physical activity and sitting time (the totem animal survey)5 Case 2: The Bike Barometer platform6 General conclusion: the use of citizen science in health communicationEditorsContributors
Index

Content preview from Health, Media, and Communication

Index

- Abilitysee also Behavioral determinants
- Active involvement intervention
- ADHD
- Adherence
- Adolescentssee also Audience
- Affect
  - – Affect and Health Behavior Framework (AHBF)see also Theories
  - – Affective associations
  - – Affective judgments
  - – Affect processing
  - – Anticipated affective response
- Age
- Alcohol
- Animation
- Anticipated regretsee also Behavioral determinants
- Argument
  - – Argument from analogy
  - – Argument from authority
  - – Argument from cause-to-effect
  - – Argument from consequence
  - – Argument from example
  - – Argument quality
  - – Argument strength
  - – Rule-based arguments
- Artificial intelligence (AI)
  - – Natural Language Generation
  - – Natural Language Processing
  - – Natural Language Understanding
- Attachment Theorysee also Theories
- Attitudesee also ...

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Health, Media, and Communication

by Gert-Jan de Bruijn, Heidi Vandebosch

Index

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