High Performance Images
by Colin Bendell, Tim Kadlec, Yoav Weiss, Guy Podjarny, Nick Doyle, Mike McCall
Chapter 1. The Case for Performance
Images are awesome. Which website would you prefer to navigate: a text-only site or one that has a crisp layout and rich, visually appealing content to inform your purchases? Like most people, you probably agree that the rich visual experience is much preferred, but with one condition: that it doesn’t get in your way and interfere with whatever activity you are doing.
Numerous studies have concluded what we all know instinctively: that more and higher-quality images lead to higher user engagement and greater conversions:
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Forrester Research has noted a 75% increase in user expectations for rich content and images on websites and applications: users demand images!
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eBay notes in their seller center that listings with larger images (>800 px) are 5% more likely to sell.
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Facebook observes 105% more comments on posts with photos over those without.
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Eye-tracking studies done by Nielsen Norman Group also conclude that users will engage most of their time with relevant images when given the chance.
Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to “jazz up” web pages.1
Jakob Nielson
Adding graphics and photos in your web or native applications is easy. There are bountiful tools that help you edit photos and design graphics. It is even easier to embed these images in your websites and have full confidence that these images will display just as you intended. ...
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