December 2019
Intermediate to advanced
242 pages
6h 2m
English
Content preview from Highly Effective Marketing Analytics
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Integration Between E-mail, CRM, Google, and Social
Chapter Overview
For years, e-mail has been considered a cheap and effective yet mature channel that has limited room for growth. Recently more of retailers’ attention is being directed toward social media and mobile. Social and mobile spend surpassed e-mail spend as early as 2011. Some people even boldly predicted that e-mail was dying then. So what is the future of e-mail marketing? How can you continue to improve your e-mail results? This chapter first identifies three major issues with e-mail marketing and reveals the causes of these issues. Next, it explains why omnichannel retailers need to integrate between e-mail, CRM, Google, and social media. And finally, it illustrates why ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.