December 2019
Intermediate to advanced
242 pages
6h 2m
English
Content preview from Highly Effective Marketing Analytics
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Davenport, T., and J. Harris. 2007. Competing on Analytics: The New Science of Winning. Boston: Harvard Business Press.
Davenport, T., and J. Harris. 2010. Robert Morison Analytics at Work: Smarter Decisions, Better Results. Boston: Harvard Business Press.
Eckerson, W. 2012. Secret of Analytical Leaders: Insights from Information Insiders. Westfield NJ: Technics Publications.
MacDonald, M.H., and I. Dunbar. 2009. Market Segmentation. New York, NY: Elsevier.
Farris, P.W., N. Bendle, P. Phillip, and D. Reibstein. 2010. Marketing Metrics, 2nd ed., New Jersey: Pearson Education, Inc.
Schmid, J. 2000. Creating a Profitable Catalog. Lincolnwood: NTC Business Books.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.