ACLTV. See Acquisition customer lifetime value
Acquisition customer lifetime value (ACLTV)
applications of, 183–188
Arthur Hughes’ formula, 180–181
B2B App start-up, 179–180
business applications, 176
forward-looking/backward-looking metric, 175–176
group level calculation, 174–175
methodology for business model, 177–186
for specialty sports retailer, 181–186
time horizon, 175
Acquisition vs. retention, 211–212
Active customer segment groups, 45
ALADA model
analytically oriented culture, 25–26
analytics marketers, 17–20
analytics scientists, 23–24
data and technologies, 24–25
leadership, 20–23
vs. other analytics maturity models, 17
for small- to medium-sized firms, 17
Analytical aspirations, 11
Analytical companies, 11–12
Analytical competitors, ...
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