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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand

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CHAPTER 3Fixing What Advertising Has Broken

How are we to respond to news that “73 percent of CEOs think Marketers lack business credibility and are not the business growth generators they should be”?1 And what’s going on when two of advertising’s brightest luminaries come out within weeks of each other stating that their industry is dead?

Bill Lee, president of the Lee Consulting Group and author of The Hidden Wealth of Customers,2 was not the first pundit to trot out the “this is the end of marketing” trope that seems to be so trendy recently, but he was certainly one of the loudest, strongest, and most respected authors to do so. And in his article called “Marketing Is Dead” for none other than the Harvard Business Review, he certainly had ...

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