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Hot Text: Web Writing That Works by Lisa Price, Jonathan Price

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Chapter 1. Who Am I Writing for, and Incidentally, Who Am I?

Who Am I Writing for, and Incidentally, Who Am I?

Get to Know the Audience of One

The very concept of an audience is stained with the word's original meaning—a large group of people listening to a speaker. The traditional audience was a mass. Before the Web, we tended to think of our audience as a rather vaguely defined crowd or, perhaps, as a collection of several groups, each of which had a different interest in our subject matter. A single speech, book, or document would address all these groups, we hoped.

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