O'Reilly logo

Hot Text: Web Writing That Works by Lisa Price, Jonathan Price

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2. What Kind of Thing Am I Creating?

What Kind of Thing Am I Creating?

Goodbye Documents, Hello Objects

Shifting from paper to the Web makes you think more seriously about the structure of what you write. You ask yourself more consciously, “What is the form I am going to fill?”

 

Every time we don't post product information on our web site, our customers give us grief. They want to know everything we know about our products.

 
 --Phil Gibson, National Semiconductor, quoted in Seybold and Marshak, Customer.com

Traditionally, we wrote whole documents following loosely defined but fairly conventional structures. Different ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required