Chapter 2. What Kind of Thing Am I Creating?

What Kind of Thing Am I Creating?

Goodbye Documents, Hello Objects

Shifting from paper to the Web makes you think more seriously about the structure of what you write. You ask yourself more consciously, “What is the form I am going to fill?”

 

Every time we don't post product information on our web site, our customers give us grief. They want to know everything we know about our products.

 
 --Phil Gibson, National Semiconductor, quoted in Seybold and Marshak, Customer.com

Traditionally, we wrote whole documents following loosely defined but fairly conventional structures. Different ...

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