Shifting from paper to the Web makes you think more seriously about the structure of what you write. You ask yourself more consciously, “What is the form I am going to fill?”
Every time we don't post product information on our web site, our customers give us grief. They want to know everything we know about our products.
|--Phil Gibson, National Semiconductor, quoted in Seybold and Marshak, Customer.com|
Traditionally, we wrote whole documents following loosely defined but fairly conventional structures. Different ...