Hot Text: Web Writing That Works

Chapter 6. Idea #2: Make Text Scannable!

Create a Meaningful Title

Insert Meaningful Headlines and Subheads

Highlight Key Words, Phrases, and Links

Turn Any Series into a Bulleted or Numbered List

Create a Meaningful Title

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Make a title that can survive out of context

The first time most people see your title, they may be looking at a menu elsewhere on your site, or they may be zipping through a list of search results. Your title has to make sense outside of its own page, jostling with similar titles grouped together on a menu or a random assortment ...