Chapter 7. Idea #3: Cook Up Hot Links!
Make Clear What the User Will Get from a Link
Within a Sentence, Make the Link the Emphatic Element
Shift Focus from the Links or the Linked-to Documents to the Subject
Provide Depth and Breadth through Plentiful Links to Related Information within Your Site
Establish Credibility by Offering Outbound Links
Write URLs That Humans Can Read
Tell People about a Media Object Before They Download It
Make Clear What the User Will Get from a Link
BACKGROUND |
Give me enough information so I can ...
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