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Hot Text: Web Writing That Works by Lisa Price, Jonathan Price

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Chapter 14. Making News That Fits

Making News That Fits

News Articles

Web users are willing to pay for news that gives them a financial edge. Investors, brokers, analysts, and managers ante up almost $60 a year to peek behind the public front pages of the Wall Street Journal Interactive, to get relevant, current info in short takes on the site, and by e-mail newsletter. By delivering exactly the kind of news these people want, written specifically for that audience, and published ...

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