How Much Does a Company’s Reputation Matter in Recruiting?

When it comes to reputation and the war for talent, there is every indication that one size does not fit all.

PAT AUGER, TIMOTHY M. DEVINNEY, GRAHAME R. DOWLING, CHRISTINE ECKERT AND NIDTHIDA LIN

MCKINSEY & COMPANY CLAIMS to have coined the term “the war for talent” in 1997.1 The idea still resonates with managers because it reflects the fact that talented people are a critical driver of corporate success. For those involved in this “war,” the search continues for fresh ideas about: (a) how to make a company more attractive to a larger pool of potential employees, (b) how to make the recruiting process more appealing to job candidates, (c) what mix of organizational and job attributes ...

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