April 2013
Intermediate to advanced
6 pages
33m
English
article
How Much Does A Company’s Reputation Matter in Recruiting?
by Esra Alniacik, Naomi A. Gardberg, Tim Devinney, Daniel Korschun, Josef Windsperger, Sevgin Eroglu, G. Tomas Hult, Benjamin Lawrence, James A. Brickley, Kathryn Shaw, Kathryn Shaw, Chester Spell, Boris Groysberg, Emilio J. Castilla, Sankar Sen, David A. Jones, Nidthida Lin, Christine Eckert, Grahame R. Dowling, Timothy M. Devinney, Pat Auger
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How Much Does a Company’s Reputation Matter in Recruiting?
When it comes to reputation and the war for talent, there is every indication that one size does not fit all.
PAT AUGER, TIMOTHY M. DEVINNEY, GRAHAME R. DOWLING, CHRISTINE ECKERT AND NIDTHIDA LIN
MCKINSEY & COMPANY CLAIMS to have coined the term “the war for talent” in 1997.1 The idea still resonates with managers because it reflects the fact that talented people are a critical driver of corporate success. For those involved in this “war,” the search continues for fresh ideas about: (a) how to make a company more attractive to a larger pool of potential employees, (b) how to make the recruiting process more appealing to job candidates, (c) what mix of organizational and job attributes ...
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