Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.


Accounting, language of, 40, 170–171

Acme Building Brands, 111, 188, 199

Advice, being wary of, 170

Advocate steering, 134

AIG, 199

Albeca, 188, 200

American Express, 16

Anderson, John, 68

The Art of Closing Any Deal (James Pickens), 205

Auxier, Al, 48


Back door deals, avoiding, 20–21

Bad deal, getting out of a, 142, 182

Bad people, avoiding, 172

Banker, getting help from your, 86

Bargain purchases, folly of, 25–26

Battles, picking your, 176

Beating the Odds (Leonard Goldenson), 88

Believing in your product or service, ...

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