Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Advice, being wary of, 170
Advocate steering, 134
American Express, 16
Anderson, John, 68
The Art of Closing Any Deal (James Pickens), 205
Auxier, Al, 48
Back door deals, avoiding, 20–21
Bad people, avoiding, 172
Banker, getting help from your, 86
Bargain purchases, folly of, 25–26
Battles, picking your, 176
Beating the Odds (Leonard Goldenson), 88
Believing in your product or service, ...