© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
T. TaulliHow to Create a Web3 Startuphttps://doi.org/10.1007/978-1-4842-8683-8_6

6. NFTs, Gaming, and Social Networks

The Consumer Startup
Tom Taulli1  
(1)
Monrovia, CA, USA
 

Mike Winkelmann is a graphic designer and artist.1 He is better known as Beeple. He has been an innovator, using technologies like Virtual Reality (VR) and Augmented Reality (AR) for his artwork. Beeple has also been a go-to person for many celebrities. Just some examples include Nicki Minaj, Eminem, Justin Bieber, One Direction, and Katy Perry.

In 2020, Beeple started to explore non-fungible tokens (NFTs). This a technology, which is based on blockchain, that allows people to own digital ...

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