How to Develop a Great Digital Strategy

Book description

As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing capabilities and competitive direction — but companies should avoid trying to do both.

Product information

  • Title: How to Develop a Great Digital Strategy
  • Author(s): Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
  • Release date: January 2016
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT58204