Book description
As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing capabilities and competitive direction — but companies should avoid trying to do both.Product information
- Title: How to Develop a Great Digital Strategy
- Author(s):
- Release date: January 2016
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT58204
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