How to Develop a Great Digital Strategy

To succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate.

Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath

WINTER 2017

As leading technology companies embrace biometrics, artificial intelligence (AI), drones, and other exciting digital technologies, senior business executives at many other companies feel pressured to do the same. But if they are to maximize the value from investment in new technologies, business leaders first must make sure that their companies have a great digital strategy.

We studied digital strategies as part of a research project on designing digital organizations that the MIT Center ...

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