article
How to Develop a Strategy for Execution
by Donald N. Sull, Stefano Turconi, Charles Sull, James Yoder
January 2018
Intermediate to advanced
1 pages
16m
English
Content preview from How to Develop a Strategy for Execution
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How to Develop Strategy for Execution
Effective strategic guidelines get three things right. They link to the corporate vision, identify critical vulnerabilities, and focus on what matters most.
Strategy is not about choice, it’s about choices. Few companies succeed based on a single big bet. They win through a series of trade-offs — about target customers, product, scope, and resources — that reinforce one another to create value. Attempting to describe every important choice in detail, however, leads to information overload. Any strategy that tries to address every decision that matters will be far too complex to communicate, remember, or use as a guide for day-to-day ...
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