6How AI Is Changing the Rules of the Web
Perplexity recently announced its upcoming AI browser, and it's not the only company working on an AI browser. Multiple AI companies are racing to own the AI browsing space. Since the internet was built for humans, not AI, the buttons, icons, and GUIs (graphical user interfaces) were never designed for machines to parse efficiently. AI agents operate more naturally in code-based environments, not the visual interfaces we humans are used to.
It's like speaking two different languages: one made for humans, the other for machines. AI needs an interface optimized for its own kind, and that's what the AI browser revolution is all about. We'll talk about it, as well as the search component of web browsing, in this chapter.
We're Hurtling Toward Her
Have you seen the movie Her? Her (2013) is about a lonely guy named Theodore who falls in love with his AI assistant, Samantha. She's funny, thoughtful, and feels real, even though she's just a voice. The movie explores how technology blurs the lines between real and artificial relationships, while showing how deep human loneliness can be.
You might have thought the premise was absurd when you saw the movie in 2013. But now? With products like ChatGPT Agent, it's not so funny anymore. It feels closer to that reality, especially with ChatGPT's recent acquisition of io Products, Inc., which had been founded just a year earlier by Sir Jony Ive, the legendary former Chief Design Officer at Apple. ...
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