10. The Strategy List
The Need To Belong
Strategy 1: Get people to feel connected to others and they will work harder.
Strategy 2: When you ask for something, use nouns to invoke group identity rather than verbs.
Strategy 3: To get people to do something, show them that others are already doing it.
Strategy 4: It matters who does the asking. It’s most effective when the asking is done by a friend, someone attractive, or someone similar to those being asked.
Strategy 5: Before you try to get people to do stuff, do something for them so they feel the need to reciprocate.
Strategy 6: Ask for more than you really want. When you get turned down, ask for what you really want.
Strategy 7: To get people to do something, make sure you’re doing it first ...