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How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan Weinschenk

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10. The Strategy List

The Need To Belong

Strategy 1: Get people to feel connected to others and they will work harder.

Strategy 2: When you ask for something, use nouns to invoke group identity rather than verbs.

Strategy 3: To get people to do something, show them that others are already doing it.

Strategy 4: It matters who does the asking. It’s most effective when the asking is done by a friend, someone attractive, or someone similar to those being asked.

Strategy 5: Before you try to get people to do stuff, do something for them so they feel the need to reciprocate.

Strategy 6: Ask for more than you really want. When you get turned down, ask for what you really want.

Strategy 7: To get people to do something, make sure you’re doing it first ...

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