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How to Get Inside Someone's Mind and Stay There by Jacky Fitt

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CHAPTER 4

What, Who, Why, How, and When?

First things first; everything we are going to look at has just one person in mind: your ideal customer. Their importance is paramount and in order to reach and appeal to them you need to be very clear about five things.

What do you offer?Who do you offer it to?Why should they buy from you?How are you going to reach them?When are you going to reach them?

What Do You Offer?

It is critical for successful content marketing that you clearly understand your product or service completely: your niche in the marketplace together with your vision, purpose, values, and goals. What you do together with the way you go about it is the basis of your brand and behavior. Your core values are your influencers and feed ...

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