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How to Get Inside Someone's Mind and Stay There by Jacky Fitt

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CHAPTER 7

What Makes Us Share?

People like to share stories, ideas, tips, and opinions all the time. Having the “inside line” on a new service, product, or idea that raises our status makes us feel good. So, how do we make our core customer feel good?

We All Love to Feel Like Insiders

Most people like to feel knowledgeable, to feel they have access to useful information that others may be unaware of, and they then gain status by sharing it.

Content marketing gives you the ability to help people feel good, change how they do things, and influence others in your favor. Remember the restaurant example discussed right at the beginning of the book? Friends share information and recommend stuff all the time. Word of mouth is the “Holy Grail” for great ...

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