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How to Get Inside Someone's Mind and Stay There by Jacky Fitt

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CHAPTER 12

Successful Sales Copywriting Starts Here

So far we have looked at how to define your brand: who your core customers are, where you need to look to find them, and how you’ll deliver content to them. We’ve looked at setting the tone and creating the right strapline to describe your business. We’ve also looked at the humble business card and how that begins the content conversation. Now we are going to look at different types of platforms and by this I mean different marketing collateral or Internet applications to deliver it. The ones you have identified as key to your customer will undoubtedly interest you most, but read up on the others too, to help ensure you have a wider picture of what potentially could help your business.

We have ...

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