O'Reilly logo

How to Get Inside Someone's Mind and Stay There by Jacky Fitt

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 14

Press Releases and How to Write a Headline

Start your content conversation with a story . . .

What Are They?

A press release is not an advertisement; it is a way to attract attention by telling your business story and is a good way to raise your profile.

Why Use Them?

Press releases can show your resourcefulness, industry acumen, corporate social responsibility, and community involvement. All these will create interest in your business, reinforcing your credentials and attracting attention and potential new customers.

You can write and send out your own press release or use a PR agency to create and send them for you. Part of a PR agency’s job is to forge good relationships with regional and national press. They may also specialize ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required