November 2010
Beginner to intermediate
21 pages
21m
English
Content preview from How to Make Money Marketing Your iPad and iPhone AppsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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How to Make Money Marketing Your iPad & iPhone Apps
Jeffrey Hughes
Building an app for the iPhone/iPad market is usually the easy part. The real work comes when you market your app and try to jump-start sales in a very competitive space. There are so many ways to promote an app, and yet there is confusion out there about what really works and what doesn’t. How can a developer create the right marketing mix of activities to be successful selling their app? Developers usually have limited resources for marketing spend and need to capitalize on the activities that most likely will help build their brand and achieve higher sales. Many marketing activities may not cost a lot of money but require lots of time to have any impact.
Striking a balance ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.