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How to Make Money Marketing Your iPad and iPhone Apps by Jeffrey Hughes

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How to Make Money Marketing Your iPad & iPhone Apps

Jeffrey Hughes

Building an app for the iPhone/iPad market is usually the easy part. The real work comes when you market your app and try to jump-start sales in a very competitive space. There are so many ways to promote an app, and yet there is confusion out there about what really works and what doesn’t. How can a developer create the right marketing mix of activities to be successful selling their app? Developers usually have limited resources for marketing spend and need to capitalize on the activities that most likely will help build their brand and achieve higher sales. Many marketing activities may not cost a lot of money but require lots of time to have any impact.

Striking a balance ...

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